Truck Paper
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Truck Paper. The advantages are clear when you advertise
with Truck Paper, the nation’s most circulated publication for
buying and selling heavy trucks and trailers. Published weekly in nine
regions, Truck Paper targets readers in your area with advertising as
current as your inventory. Combining a large, easy-to-read format with
hundreds of full-color photos, Truck Paper ensures your equipment is displayed in full detail.
TruckPaper.com. Designed to complement
the print editions of Truck Paper, TruckPaper.com and its regional
counterparts, GreatLakesTruckPaper.com, MidAtlanticTruckPaper.com,
SouthCentralTruckPaper.com, NorthCentralTruckPaper.com,
SouthEasternTruckPaper.com, NorthEasternTruckPaper.com, WesternTruckPaper.com, MountainWestTruckPaper.com, and CentralTruckPaper.com,
include a database of thousands of for-sale listings from the print issues, as well as listings entered into the online database.
These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day,
seven days a week.
Beyond the for-sale listings, TruckPaper.com also includes features that help buyers immediately locate and contact dealers of heavy trucks and trailers. Regular
advertisers are listed in the dealer database and are offered the option of having their own Web site designed and hosted by Truck Paper. It also features a
messaging system that lets buyers contact dealers about specific trucks and trailers for sale.
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Truck Paper
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Truck Paper
Advertising Rates
Ad Rates. Please
contact your sales representative for current advertising rates. Rates are effective
January 1, 2007, and are per edition. Rates are subject to change without notice. Truck Paper is printed weekly.
The publication manager reserves the right to reject, discontinue, or omit any
advertisement or part thereof. This right shall not be deemed to have been waived by
acceptance or actual use of any advertising material.
Payment. Prepaid unless credit is established with Truck Paper.
Mailing Instructions. All advertising should be sent to:
Truck Paper
PO Box 85010
Lincoln NE 68501-5010
Drop shipments should be sent to:
Truck Paper
120 West Harvest Drive
Lincoln NE 68521
Advertising: (800) 247-4868
Local/International: (402) 479-2140
Fax: (402) 479-2134
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Truck Paper
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Truck Paper
Ad Sizes
Advertising Sizes. One column width = 1-5/8 inches. Ad depth from 1-7/8 inches to
15-7/8 inches in 1-inch increments. Ads with bleeds not accepted.
| Ad Size |
Size In Inches
width x height |
Size In Picas
width x height |
Full Page
(6 columns wide) |
10.5 x 15.917 | 63p x 95p6 |
Front Cover/page 2
(6 columns wide) |
10.5 x 11.875 |
63p x 71p3 |
Back Cover
(6 columns wide) |
10.5 x 15.917 | 63p x 95p6 |
1/2 Page (horizontal)
(6 columns wide) |
10.5 x 7.875 | 63p x 47p3 |
1/4 Page (vertical)
(3 columns wide) |
5.167 x 7.875 | 31p x 47p3 |
Photo Requirements.
One column width = 1-5/8 inches. Ad depth from 1-7/8 inches to 15-7/8 inches in
1-inch increments. Ads with bleeds not accepted. Minimum published photo width
is 17p6 (2.917 inches) x 10p (1.667 inches) high. No overlapping of photos
allowed.
Requirements.
Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred)
or 3.5- x 5.5-inch or 4- x 6-inch standard-sized 35mm color prints. Color prints
remain the property of Sandhills Publishing.
Advertising material not meeting our mechanical requirements will be reduced or enlarged
at the Publication Manager’s discretion.
The Publication Manager reserves the right to reject, discontinue, or omit any advertisement
or part thereof. This right shall not be deemed to have been waived by acceptance or
actual use of any advertising material.
Truck Paper is printed on a web offset, heatset press on 28-pound uncoated paper. The ink is soy-based.
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Truck Paper
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
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Truck Paper
Deadline Schedule
Deadline Schedule. Advertising
deadline is every Monday at 9 a.m., Central Standard Time.
Please note deadlines are subject to change.
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Truck Paper
Advertising Rates
Ad Sizes
Deadline Schedule
Submitting Ads
Fonts Available:
AGaramond
Aachen
Akzidenz Grotesk
Avant Garde
Benguiat
Bookman
Boton
Brushscript
Dom Casual
Freestyle Script
Friz Quadrata
Futura Book
Futura Condensed
Futura Cond. Extra Bold
Futura Light
Gill Sans
Helvetica
Helvetica Condensed
Helvetica Narrow
Helvetica Cond. Black
Helvetica Cond. Light
Hobo
ITC Century Book
ITC Century Book Cond.
ITC Century Cond.
Machine
New Century Schoolbook
Optima
Palatino
Revue
Stencil
Times
Times New Roman PS
University Roman
Zapf Chancery
Zapf Dingbats
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Standard Procedures For
SUBMITTING ADS ON DISC OR BY EMAIL
Sandhills Publishing® follows the direct-to-plate prepress production
process and
does not output film. We ask that all ads submitted on disc or via email follow
these standards:
Discs. Sandhills Publishing prefers to receive ads
in electronic form; if that is not possible, we are able to output files from a CD-ROM or DVD.
Programs. Ads must
be created only in QuarkXPress 6.5 or earlier versions on either PC or Macintosh operating
systems. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based
documents are imported to Windows prior to output.
Fonts. Sandhills
Publishing will not download any fonts or accept any fonts on disc. A
list of fonts available through Sandhills Publishing is included in this document. When
submitting ads on disc, please adhere to the following font usage standards:
| 1. |
Design the ad using our fonts. |
| 2. |
Design the ad using your own fonts. Once the ad is
received by Sandhills Publishing, those
fonts will be substituted with the fonts listed in this
document. You may specify which fonts you would prefer to
have substituted, or we will make the selection for you.
You will receive a faxed proof of the edited version.
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| 3. |
You may use your own fonts when creating text in
Corel Draw 9.0 (or earlier versions), Adobe Illustrator 9.0 (or earlier versions), or
Macromedia Freehand 8.0 (or
earlier versions), but you must convert the text to
curves or paths. The text will then be read as a
graphic, not individual fonts. Doing this will also
make the text uneditable. Therefore, any copy
changes to the ad will need to be made by you and
resubmitted. Please export Corel Draw files as
Photoshop documents.
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| 4. |
Minimum type size is 7 point with no less than 7 point leading. Tracking should be no less than zero, and the horizontal and vertical scale should be no less than 100%.
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| 5. |
Black type is always recommended for small text.
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Graphics. When submitting
ads on disc or by email, be sure to include all of the graphics (TIFF and EPS) used in the ad.
All images should be saved in an "uncompressed" format. Include a reference sheet listing the
file name of the document to be output and all of the file names of the graphics used in the ad.
Graphics must be 200dpi and use CMYK color space.
PDF Files.
Once received, PDF files will be opened in Illustrator 9.0 or Photoshop 7.0 and prepared for placement in a QuarkXPress document.
Make sure all fonts are embedded.
Photos. After
downloading the photos from the camera, save them in a JPEG file format with
high-quality compression
and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and
submitted at the resolution for the appropriate picture size. (See table
below.) The product should
fill the picture frame. Minimal cropping will occur. Save the pictures in either the
JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image
quality setting.
Digital Camera
Resolution |
Photo Size
In Print |
| 1,024 x 768 |
5 x 4 inches |
| 800 x 600 |
4 x 3 inches |
| 640 x 480 |
3 x 2 inches |
Colors. All colors used in
the ad or contained in any of the graphics placed in the ad must be based on CMYK Process
color. Pantone® only spot colors must be changed to CMYK. An addition of 15% cyan to all large
areas of black is recommended. When black text is used, it should consist of only 100% black.
Misc. All ads submitted must
include a hard-copy printed version of the final ad. Please fax a printed version of the ad
when sending ads through email.
All ads submitted for the first time must be received by Sandhills
Publishing prior to the ad deadline. This will allow Sandhills
Publishing to run a compatibility test in order to troubleshoot
and resolve any problems prior to the deadline.
Any ads submitted on disc or via email that do not comply with the above guidelines will be
returned to you regardless of the
print schedule. We will not be able to make any exceptions
to
these procedures.
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